Laphroaig Single Malt Scotch Whisky is launching The Laphroaig Market in collaboration with Michelin-starred chef Tom Aikens, forming the UK phase of ita global initiative, Taste Trailblazers.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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