Laphroaig launches UK phase of Taste Trailblazers
27 March, 2023
Laphroaig Single Malt Scotch Whisky is launching The Laphroaig Market in collaboration with Michelin-starred chef Tom Aikens, forming the UK phase of ita global initiative, Taste Trailblazers.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
